FAB/ GROCERIES – FRESH FOOD IN BASKET
When people think about long-term storable foods, they usually think about ghastly military MREs or freeze dried foods fed to astronauts. Not exactly the most appetizing or nutritious options, but they pack important calories during emergency situations.
Today, however, storable foods come in many tasty and healthy varieties. There are organic, gluten-free, and now non-GMO meals that will store for up to 25 years.
Food lovers everywhere have become increasingly concerned with the health effects of genetically modified foods (GMOs). Since GMO crops require heavy pesticides, this concern is understandable.
Additionally, many independent studies have shown that GMOs have decreased fertility, increased birth defects, and even caused tumors in lab animals. Few studies exist as to how GMOs affect humans, but most health food experts advising steering clear of them.
This has become almost impossible in America where over 90% of the corn and over 80% of the soybean is genetically modified. And nearly every processed food product contains ingredients from these GMO base crops.
The majority of the public is now beginning to question what’s in their food. This past election a proposition to label genetically modified foods was narrowly defeated in California, largely due to a $45 million counter campaign led by GMO Goliath Monsanto.
Nationwide polls consistently show around 90% support for the labeling of GMOs, and some food companies have recognized the advantages of providing the public with what it wants.
One company, Legacy Premium who specializes in storable foods, has introduced non-GMO food options for their customers. Since then, their sales have grown exponentially.
Legacy introduced this new line on the heels of Hurricane Sandy, which showed the nation how vulnerable citizens are when they aren’t prepared for potential disasters. So it could be that there are additional drivers for this spike in sales.
Yet, Dylan Hunt, president of a Legacy Premium vendor, said “The non-GMO foods have quickly become one of our most popular items.” He added “People who are smart enough to invest in an emergency food supply are smart enough to care about their health.”
It’s no wonder people are stocking up on bulk food these days. During Hurricane Sandy the New York National Guard alone served 2.5 million military MREsto the storm’s unprepared victims.
“The storm was a huge wake-up call for people who never thought hunger could happen to them,” said Hunt, “and if Sandy has taught us anything, everyone should maintain an emergency supply of food.”
It appears the rise in awareness about GMO foods seems to be colliding with the rise in awareness of the need for disaster preparation, providing the perfect storm of demand for conscious food companies, and healthy new option for customers.